Privacy Policy
Effective Date: August 31, 2026 • Last updated: August 2026
Overview & Commitment
At Replyly ("we", "our", or "us"), protecting your privacy and ensuring the security of your business and customer data is our highest priority. This Privacy Policy details how we collect, process, store, and safeguard information when you use our AI customer communication platform, website widgets, WhatsApp API integrations, and related services.
1. Information We Collect
We collect information to deliver reliable, intelligent, and real-time automated messaging experiences:
- ✓Account & Identity Information: Name, work email address, company name, phone number, billing credentials, and password hashes when registering for an account.
- ✓Conversational & Communication Data: Messages, customer inquiries, AI chat transcripts, metadata (timestamps, channel origin), and contact lists uploaded for broadcasting.
- ✓Integration Data: Data synchronized through third-party connections such as Meta WhatsApp Cloud API, Shopify and custom webhooks.
- ✓Technical & Device Telemetry: IP addresses, browser types, operating systems, session logs, and performance metrics to ensure uptime and platform security.
2. How We Use Your Information
We process data solely for explicit business purposes, including:
AI Automation & Answering
Generating instant, context-aware responses to your incoming customer queries according to your custom knowledge base.
Platform Operations & Routing
Ensuring uninterrupted message delivery, live agent routing, and CRM synchronization.
Billing & Account Administration
Managing subscriptions, issuing invoices in PKR or international currencies, and tracking monthly plan limits.
Security & Fraud Prevention
Monitoring for abusive behavior, rate limiting spam, and validating API token authorization.
3. Data Protection & AI Privacy
We adopt strict security measures to keep your data confidential:
Your proprietary business knowledge base and end-user conversation logs are never used to train public, open foundational models. All AI inference is isolated strictly within your organization's tenant.
All data in transit is encrypted using TLS 1.3, and data at rest is protected with AES-256 bit encryption across all database tiers.
4. Third-Party Services & Subprocessors
To operate our ecosystem, we partner with industry-leading infrastructure providers under stringent data processing agreements:
- Meta Platforms, Inc. (WhatsApp Cloud API): For delivering verified WhatsApp Business messages.
- Cloud Infrastructure (AWS / Google Cloud): For scalable, isolated hosting and high-availability database replication.
- Payment Gateways: For processing subscription payments securely without storing full credit card numbers on our servers.
5. Your Rights & Data Controls
You retain full ownership and control over your customer records. You have the right to:
- •Access, export, and download your complete chat logs and customer list at any time.
- •Request the permanent deletion of your account and all associated workspace records.
- •Opt-out of non-essential marketing communications with a single click.
6. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our Data Protection Team:
Replyly Privacy & Compliance Office
Email: privacy@whatreply.tech
Support Desk: app.whatreply.tech/en/login